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| Courtesy of Firestone Walker Brewing Co |
Paso Robles, CA:
Nearly 18 years after the release of the original Firestone Lager,
Firestone Walker Brewing Company is bringing it back—new and
improved—for those who finally want a better lager.
“Our
original Firestone Lager came out in 2000, but it proved to be ahead of
its time and it eventually got squashed by the hoppy beer craze,” said
Brewmaster Matt Brynildson. “But now that people are finally coming
around to the idea of craft lager beers, we felt it was high time to
revisit and reinvent Firestone Lager.”
The result is a next-generation lager that is impeccably brewed, impossibly smooth and uniquely easy to drink.
Firestone Lager begins rolling out to all Firestone Walker markets this week in both draft and six-pack can (12-oz) formats.
Hard to Make, Easy to Drink
Firestone
Lager is an all-malt lager brewed in the classic Munich Helles style.
It features German pilsner and North American pale malts, as well as
noble German hops including Hallertau Tradition, Spalter Select and
Saphir.
“We
pulled out the original Firestone Lager recipe, dusted it off and used
it for inspiration,” Brynildson said, noting that the original Firestone
Lager was discontinued in 2007. “The DNA of the original is still
there, but we tweaked the malt and hop bills. The result is a lager that
is steeped in the Helles tradition, but with a touch of modern New
World flair.”
He added, “There’s no dry hopping—it’s fine to have some hop aroma and flavor, but we’re not trying to accentuate the hops.”
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| Courtesy of Firestone Walker Brewing Co |
The
irony of Firestone Lager is that while it’s Firestone Walker’s easiest
beer to drink, it is the hardest one to make. “This beer demands
technical perfection from our entire team, from the brewhouse to the
lab,” Brynildson said. “When brewing a lager beer, you’re working with
this bright, transparent canvas that will reveal the smallest flaw.”
Brynildson
said that the completion of Firestone Walker’s state-of-the-art
brewhouse extension last summer helped drive the dream of revisiting the
lager style. “We have the team and now the tools to execute on this
pursuit of the perfect lager—which I think is every brewmaster’s dream,”
he said.
The “Unicorn” Beer
Around the brewery, Firestone Lager is being called the “unicorn” beer.
“It’s
this idea of something that a lot of people don’t think exists—a beer
that offers the same easy-drinking attributes of mass domestic lager,
but with pure craft quality and an all-malt pedigree,” Brynildson said.
He
added that while Firestone Walker remains at full throttle with its
IPAs and other hop-driven beers like Pivo, Firestone Lager fills a void
in the brewery’s portfolio and provides a bit of a break for both the
palate and the mind.
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| Courtesy of Firestone Walker Brewing Co |
Firestone Walker Brewing Company is a pioneering regional craft brewery founded in 1996 and located on the coast of California. Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. The Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers and limited local offerings. For more information: FirestoneBeer.com.
