 |
| Courtesy of Samuel Adams |
BOSTON, JULY 17, 2017 – To celebrate the
independent and entrepreneurial spirit of the craft beer industry,
Samuel Adams has collaborated with five different breweries across the
country to brew a limited release 12-pack for the first-time
ever, aptly named The Brewing the American Dream Collaboration Pack.
From bartenders to chefs, the collaborative spirit of “craft” is
stronger than ever. No industry better exudes this spirit than
the craft brewing community, where independent brewers put aside
competition to collaborate creatively and challenge each other to push
the envelope.
Unlike any other beer collaborations before, this pack features brewers who are part of Samuel Adams
Brewing the American Dream,
the brewery’s signature philanthropic program. Nearly a decade ago, Sam
Adams created Brewing the American Dream to provide loans and coaching
to craft brewers and small business
owners pursuing their passions and the American Dream of starting their
own business. All profits from this collaboration pack will be donated
to non-profit program partner and small business lender
Accion
to support loans to food and beverage entrepreneurs nationwide.
The pack’s five brewers -
Roc Brewing Co. (Rochester, NY),
Bosque Brewing (Albuquerque, NM),
ChuckAlek Independent Brewers (Ramona, CA),
Woods Beer Co. (San Francisco, CA) and
Brewery Rickoli
(Wheat Ridge, CO) – have participated in the program and received a
loan to kick start or grow their craft breweries. And most have
participated in the
Brewing and Business Experienceship, receiving individual coaching from the team at Sam Adams.
“This
pack represents the independent spirit, passion and collaboration that
is core to our craft beer industry,” said Sam Adams founder and brewer
Jim Koch. “We’re
proud to have collaborated with these creative and passionate brewers
in a way that allows us to continue to pay it forward and empower fellow
independent craft brewers to be successful and to grow.”
The
pack, which contains five unique collaboration beers and Sam Adams’
flagship Boston Lager, hits stores nationally in late July.
Collab Pack – 6 Distinct Brews:
ThreeNinety Bock
in collaboration with Roc Brewing Co., Rochester, NY
ThreeNinety
Bock is a slightly roasted Maibock with a sweet toffee and light
caramel flavor, crafted from four hop varieties, combined with rye malt
and oak smoked malt. Mosaic and Hallertau Mittelfrueh hops provide the
balance that gives this dark golden bock a big, juicy character and
slightly sweet and dry finish. ThreeNinety is a nod to the distance in
miles between Boston and Rochester.
“Over
the past 6 years with the help of Brewing the American Dream we took
our business from a home brew hobby to a fast-paced brewery with 4
full-time employees and 8 part-time employees,” said founder Chris
Spinelli.
Desert
Kaleidoscope, pays homage to the Albuquerque balloon fiesta and
features a mixture of flavors including citrus, tangerine, pine and
honey
malt to create a brew with a bold, hoppy aroma. With a 7.0% ABV, Desert
Kaleidoscope is a deep amber, medium-bodied brew that leaves a clean
touch of lingering bitterness on the palate.
“Nearly
five years ago, we set out to provide great jobs and be an integral
part of the craft beer community we love.” said Founder Gabe Jensen.
“We currently have 90 co-workers that we are thrilled to be both
learning from and growing with as a company -this is what inspires us.”
Driven
by co-founders Grant Fraley and Marta Jankowska’s mission of creating
“Old School Beers for New School Palates,” Time Hop Porter utilizes
Zeus, Chinook, Cascade and Goldings hops and is 5.3% ABV. The hop
character is balanced by three malt varieties: Sam Adams pale two-row
blend, Crisp Brown, and Black malt. This porter has strong notes of
citrus and pine that are balanced by a smooth, roasted
malt character.
“We
were at a cross roads with our brewery when we met with Jim Koch, and
after our conversations we knew exactly where to take the business,”
said Founder and Brewer Grant Fraley. “When
we opened our second location in 2016 we saw over 300% growth in
revenue.”
Boston Tea Party Saison is a bi-coastal twist on
the classic Belgian style, combining Woods's yerba mate-infused saison
with Sam Adams’ wild yeast blend, Kosmic Mother Funk. Mate's earthy
spice plays on the rippling, fruity haze of KMF's
funky bacteria, and gives a signature snap to the amber saison's
traditional dry finish.
“Our loan from the program helped us build a
brewpub and four tasting rooms, and pursue more innovative
collaborations like this one,” said Woods founder and brewer Jim Woods.
“That creative, supportive spirit is the best part of this
industry.”
Oats
McGoats is an American stout brewed based on founder and brewer Rick
Abitbol’s commitment to brewing full-flavored, gluten-reduced beers (if
they didn’t say it, you wouldn’t know). At 6.5% ABV, the full-bodied,
moderately carbonated beer is accented by earthy, spicy flavors and a
hint of roasted coffee notes.
“The
best advice we’ve gotten has been from our friends at Sam Adams!”, said
founder Rick Abitbol. “If we hadn’t gotten our loan, we wouldn’t
have been able to open our doors.”
Samuel Adams Boston Lager is the original collaboration beer between Jim Koch and his father, using his great-great grandfather’s recipe - helping lead the American craft beer revolution and reviving a passion for full-flavored beer. Only the finest hand-selected ingredients are used to create this perfectly balanced and complex original brew, including two-row malted barley and Bavarian Noble hops. Boston Lager is full-flavored with a balance of malty sweetness contrasted by hop spiciness and a smooth finish.
AVAILABILITY: The Brewing the American Dream collaboration 12-pack will
be available nationwide with limited availability for a SRP of $16.99-19.99 starting in late-July. For more information, visit
www.brewingtheamericandream.
About Samuel Adams Brewing the American Dream
Jim Koch first brewed Samuel
Adams in his kitchen in 1984 and in his pursuit of a better beer, he
ignited the craft beer movement, inspiring a whole new beer category
that’s produced millions of
jobs in communities from coast-to-coast. Jim launched the Brewing the
American Dream philanthropic program in 2008 to give back to the
community in which he started and help small business owners and fellow
craft brewers pursue their passion and achieve their
American Dream.
“Two thirds of new jobs in America come from small
businesses, but entrepreneurs – especially those in the food and
beverage industry - often lack the cash, training and networks essential
for success,” said Gina Harman, CEO of Accion U.S
Network. “With the support of Samuel Adams and Brewing the American
Dream, we help entrepreneurs overcome previously insurmountable
obstacles – like accessing start-up capital to open a brewery.”
Since
the launch of the program, Sam Adams and Accion have worked together to
counsel more than 8,000 small business owners and provide more than
1,300 loans totaling
nearly $18 million to 1,000 small businesses that have gone on to
create or retain over 5,300 jobs across America. The program has
provided nearly $1 million in loans to 40 small craft brewers.
For more information, please visit
www.brewingtheamericandream.
About Samuel Adams and The Boston Beer Company
The
Boston Beer Company began in 1984 with a generations-old family recipe
that Founder and Brewer Jim Koch uncovered in his father's
attic. Inspired and unafraid to challenge conventional thinking about
beer, Jim brought the recipe to life in his kitchen. Pleased with the
results of his work, Jim decided to sample his beer with bars in Boston
in the hopes that drinkers would appreciate
the complex, full-flavored beer he brewed fresh in America. That beer
was aptly named Samuel Adams Boston Lager, in recognition of one of our
nation's great founding fathers, a man of independent mind and spirit.
Little did Jim know at the time, Samuel Adams
Boston Lager would soon become a catalyst of the American craft beer
revolution.
Today,
The Boston Beer Company brews more than 60 styles of beer. It
relentlessly pursues the development of new styles and the
perfection of classic beers by searching the world for the finest
ingredients. Using the traditional four vessel brewing process, the
Company often takes extra steps like dry-hopping, barrel-aging and a
secondary fermentation known as krausening. The Company
has also pioneered another revolution, the “extreme beer” movement,
where it seeks to challenge drinker's perceptions of what beer can be.
The Boston Beer Company has been committed to elevating the image of
American craft beer by entering festivals and competitions
around the globe, and is one of world's most awarded breweries at
international beer competitions. As an independent company, brewing
quality beer remains its primary focus. Although Samuel Adams beer is
America's leading craft beer, it accounts for only one
percent of the U.S. beer market. The Boston Beer Company will continue
its independently-minded quest to brew great beer and to advocate for
the growth of craft beer across America.
For more information, please visit
www.samueladams.com.
About Accion in the U.S.
Accion
creates economic opportunity by partnering with small business owners
to provide access to capital and business support to grow healthy
enterprises and contribute to thriving local economies.
Accion is a nationwide network of mission-based lenders combining deep
local knowledge with cutting-edge lending solutions and unmatched
personalized advising. Since 1991, Accion has provided more than 60,000
loans totaling more than $500 million to businesses
that collectively have generated and sustained more than 22,000 jobs
across the U.S. For more information on Accion small business loans in
the United States, please visit https://us.accion.org.
No comments:
Post a Comment