Contest Will Award “Brewership” and Scholarship at Renowned Brewing Institute to
Help Homebrewers Pursue Brewing Professionally
BOSTON, July 6, 2017 – Since the
Samuel Adams LongShot American Homebrew Contest
was created 21 years ago to recognize passionate homebrewers, it has
helped launch the professional brewing careers of multiple homebrewers.
Knowing this, the brewers at Sam Adams have brewed a new plan to truly
equip homebrewers with the experience and knowledge
to take their passion to the next level.
About the New 2017 Samuel Adams Longshot Homebrew Contest
New this
year, the brewers at Sam Adams will award the most passionate
homebrewer with the thirst for going pro a one-week
“Brewership”: a fully immersive brewing experience at the Samuel Adams
Boston Brewery. The Longshot Brewership will give one homebrewer a
chance to work alongside our award-winning team of brewers in the nano
brewery, 10 barrel brewhouse and barrel room.
It will also provide insight learned from years of experience on the
nuts and bolts of running a brewery, ingredient sourcing, quality
assurance testing, and packaging, to name a few. Finally, the Brewership
will also include the opportunity to brew a limited
release collaboration beer that will be available in the winner’s
hometown as well as at the Samuel Adams Boston Brewery.
In addition to the Brewership, the winner and the two runners-up will have the opportunity to attend the
Great American Beer Festival
as well as receive a scholarship for an online course at The Siebel Institute of
Technology.
Brewers worldwide, including many of the Sam Adams brewers, have taken
courses at The Siebel Institute as its online courses provide an
internationally-inspired educational experience in brewing technology
knowledge due to its World Brewing Academy partnership
with Doemens Academy (Munich, Germany) established in 2001.
Jim Koch, founder and brewer of Samuel Adams, on Longshot
“The
craft beer revolution that we’re seeing today exists in part because of
homebrewers who quit their desk job, like I did
33 years ago, to pursue their passion for brewing,” said Jim Koch,
founder and brewer of Samuel Adams. “We updated our successful LongShot
contest to not only recognize top homebrewing talent, but also to
support the growth of the craft beer industry by providing
nuts and bolts advice and hands-on experience to make their brewing
dreams a reality. We know the next generation of great craft brewers is
out there and just need the extra support to go from a homebrewing
system in a garage to a professional brewhouse.”
Samuel Adams Supports the Pursuit of Brewing Professionally
For more
than 21 years, Sam Adams has supported the growth of the craft beer
industry through programs like LongShot and Samuel
Adams Brewing the American Dream. In fact, top Longshot homebrewers
have even turned their victory into a brewing career by joining or
opening independent American craft breweries including 2015 winner Tim
Thomssen, brewer at
Boiler Brewing Company
(Lincoln, NE); 2013 winner Cesar Marron, brewer at Sketchbook Brewing Co.
(Evanston, IL); 2009 winner Mike Robinson, brewer at Newburyport Brewing Company
(Newburyport, MA); and 2006 winner Don Oliver, brewer at Dust Bowl Brewing Co.(Turlock,
CA).
Now the LongShot American Homebrew Contest joins the
Samuel Adams Brewing the American Dream
program in providing direct assistance to startup craft brewers or
those who aspire to go pro. Sam Adams has supported loans totaling more
than $1 million across 40 craft brewers through the Brewing the American
Dream program. The program has also provided
an in-depth “Brewing and Business Experienceship” to one brewer each
year since 2012 including
Roc Brewing Co.
(Rochester, NY), Woods Beer Co.
(San Francisco, CA), Brewery Rickoli
(Wheat Ridge, CO), ChuckAlek Independent Brewers
(Ramona, CA), and Brazo Fuerte Artisanal Beer
(Watertown, MA).
How to Enter the Samuel Adams Longshot American Homebrew Contest:
To be
considered for the 2018 LongShot American Homebrew Contest, interested
homebrewers should create a two-minute video explaining
their passion for brewing and why they want to be a professional
brewer. Final videos should be uploaded by July 25, 2017 to
www.samueladams.com/longshot.
A panel of judges will review the video submissions, and the top 10
entrants will be asked to submit their best homebrew for judging. The
LongShot winner receives the one-week immersion as well as a scholarship
to the Siebel Institute of Technology. Two runners-up
will receive the scholarships to the Siebel Institute of Technology.
Please read complete rules and entry requirements at
www.samueladams.com/longshot.
Samuel Adams, Boston Lager, LongShot, American Homebrew Contest, Samuel Adams Brewing the American Dream, are registered
trademarks of The Boston Beer Company.
About Samuel Adams and The Boston Beer Company
The
Boston Beer Company began in 1984 with a generations-old family recipe
that Founder and Brewer Jim Koch uncovered in his father's
attic. Inspired and unafraid to challenge conventional thinking about
beer, Jim brought the recipe to life in his kitchen. Pleased with the
results of his work, Jim decided to sample his beer with bars in Boston
in the hopes that drinkers would appreciate
the complex, full-flavored beer he brewed fresh in America. That beer
was aptly named Samuel Adams Boston Lager, in recognition of one of our
nation's great founding fathers, a man of independent mind and spirit.
Little did Jim know at the time, Samuel Adams
Boston Lager would soon become a catalyst of the American craft beer
revolution.
Today,
The Boston Beer Company brews more than 60 styles of beer. It
relentlessly pursues the development of new styles and the
perfection of classic beers by searching the world for the finest
ingredients. Using the traditional four vessel brewing process, the
Company often takes extra steps like dry-hopping, barrel-aging and a
secondary fermentation known as krausening. The Company
has also pioneered another revolution, the 'extreme beer' movement,
where it seeks to challenge drinker's perceptions of what beer can be.
The Boston Beer Company has been committed to elevating the image of
American craft beer by entering festivals and competitions
around the globe, and is one of world's most awarded breweries at
international beer competitions. As an independent company, brewing
quality beer remains its primary focus. Although Samuel Adams beer is
America's leading craft beer, it accounts for only one
percent of the U.S. beer market. The Boston Beer Company will continue
its independently-minded quest to brew great beer and to advocate for
the growth of craft beer across America.
No comments:
Post a Comment