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| Courtesy of Lompoc Brewing |
PORTLAND, Ore. – May 16, 2017 – Lompoc Brewing,
a Portland mainstay for 20 years, has announced a new branding campaign
titled, “Welcome to Lompoc, Oregon.” The campaign includes a tourism
video created by the Lompoc Oregon Scenic Tourism (LOST) Division,
established in 1997; the video can be viewed at LompocOregon.com.
“We
constantly get asked why we're named after a city in California, and
why we pronounce it lom-pock when it should be lom-poke,” explained
Lompoc owner Jerry Fechter. “This campaign brings the focus to our brand
and emphasizes the idea that Lompoc, Oregon is a state of mind; you
won’t find it on any map, but if you’re here, then you're already
there. Lompoc, Oregon is a gathering place for neighbors and locals to
relax over a few pints, enjoy delicious food, socialize and make new
friends.”
Added
Fechter, "Lompoc, Oregon can be whatever and wherever you want it to
be. Take a six-pack of Proletariat Red cans camping, and you’re
in Lompoc, Oregon. Bring a growler of C-Note to a BBQ, and you’re in
Lompoc, Oregon. Or watch a Timbers match at Sidebar with a pint of LSD;
you’re in Lompoc, Oregon.
The
campaign, which includes posters, T-shirts, and stickers, also
introduces a Pint Club loyalty program. Pub visitors can request a card,
in which every purchased pint receives a punch; every 50 punches are
redeemable for rewards, and raise the cardholder to the next level. The
status levels reflect the people who make up Lompoc, Oregon: Local,
Townie, Proletariat, Diplomat and Royalty.
Mission Expedition,
a Portland agency that crafts media and messages to locate, engage and
motivate customers, designed the whimsical graphics that bring Lompoc,
Oregon to life.
The
campaign was unveiled at a press conference at the brewery’s Sidebar
pub earlier this evening. Special guests included Sir Pamplemousse, who
stands for fun and tomfoolery; and Proletariat Red, who embodies the
working class of beer drinkers. Both characters represent two of Lompoc
Brewing’s most popular beers.
The
event ended with a celebratory group toast with glasses of Lömpocker
Hoppy Kölsch – the official beer of Lompoc, Oregon – that literally
means “of or relating to Lompoc;” and a welcome address to everyone in the room, the official first citizens of Lompoc, Oregon.
About Lompoc Brewing
Lompoc
Brewing creates eight flavorful year-round beers, plus a ridiculous
number of seasonals. You can find Lompoc Beers in 12-ounce, 22-ounce
bottles, cans (coming this week) and on draft at locations in Oregon and
Washington, and at its five Portland neighborhood pubs: Fifth Quadrant
and Sidebar in North Portland, Hedge House and Oaks Bottom in Southeast,
and the Lompoc Tavern in Northwest. Lompoc Beer means Local Beer.
OVERVIEW
Website: www.LompocBrewing.com
Phone: 503-288-3996
Social: @LompocBeer
Hashtag: #LompocOregon #FindingLompocOR
Video: www.LompocOregon.com
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