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| Courtesy of Hopworks Brewing Co |
“Good Beer Does Good”
Campaign Spotlights Three Beers and Three Sustainable Causes – Forests, Bicycle
Transportation, and Clean Water
Portland, Ore., May 10
2017, — Hopworks Urban Brewery (HUB), the first Certified B Corporation brewery
in the Northwest is proud to announce it is a member of 1%
for the Planet, giving back 1% of its annual beer sales
to environmental causes. The 1% for the Planet network links businesses,
individuals, and nonprofits to create partnerships that protect the planet.
To spotlight the 1% for the Planet commitment, Hopworks this week launched its
“Good Beer Does Good” campaign via a series of videos highlighting the
connection between their three core beers and specific causes. The first new video
is viewable at https://vimeo.com/215903676.
- Gear Up IPA and forests – Hopworks supports protecting forests and wilderness areas for future generations by giving back to organizations like Oregon Wild and Forest Park Conservancy.
- Organic HUB Pilsner and bicycle transportation – A committed bike-friendly business, Hopworks supports bicycle transportation and organizations such as The Street Trust and Northwest Trail Alliance. Check out the video at https://vimeo.com/215904070.
- Organic Wave Train and clean water - In addition to being water conscious brewers, Hopworks supports charities that are focused on clean water and watershed protection such as Salmon-Safe and The Freshwater Trust.
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| Courtesy of Hopworks Urban Brewery |
“We are excited to
welcome Hopworks Urban Brewery to our global network,” said Kate Williams, CEO
of 1% for the Planet. “To help drive positive environmental change, our member
companies have donated more than $150 million to date. Currently three percent of philanthropic giving goes to the environment
and of that total, three percent comes from businesses. The planet needs more
help and we are thrilled that Hopworks has committed to giving back through its
‘Good Beer Does Good’ initiative as a business member of 1% for the Planet.”
“We make the best beer we can, as sustainably as possible,” said Hopworks Brewmaster and
Founder, Christian Ettinger. “Joining 1% for the Planet is a natural
extension of our approach to business as a B Corporation brewery working on the
triple bottom line. We are proud to support these great organizations with
similar ethos because we want to invest in forests, bikes, and water. ‘Good
Beer Does Good’ demonstrates that we can make a positive impact on the planet
with a beer in our hands.”
To kick off this new focused giving direction, Hopworks
invites the community to raise a pint for the planet at the Hopworks Bikebar
located at 3947 N. Williams Ave., Portland, OR 97227 on May 16 from 4-11 pm,
with a formal toast at 6 pm. Mention The Street Trust and Hopworks will send a
portion of the proceeds from your tab to The Street Trust. Event details are
available at: http://hopworksbeer.com/2017/0
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| Courtesy of Hopworks Urban Brewery |
For more information on “Good Beer Does Good” and to see how
Hopworks is putting beer money to good use, check out these videos:
- “Good Beer Does Good” teaser video - https://vimeo.com/215904108
- Hopworks joins 1% for the Planet, “Good Beer Does Good” - https://vimeo.com/215903676
- Organic HUB Pilsner and bicycle transportation: https://vimeo.com/215904070
To learn more about 1% for the Planet and how to get
involved, visit: http://www.onepercentforthepla
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| Courtesy of Hopworks Urban Brewery |
About Hopworks Urban Brewery
Hopworks
Urban Brewery strives to revolutionize and inspire the brewing industry with
practices that drive quality, protect the environment and improve the community
we live in. Utilizing organic malts and a combination of locally-sourced,
organic and Salmon Safe hops, the company’s 20-barrel brewery in Portlad
produces 12,000 barrels of beer and cider a year for HUB’s brewpubs and for
distribution throughout the West. Hopworks is a family-owned and operated
business, the first Certified B Corporation brewery in the Pacific Northwest, a
gold-level bike friendly business, and Long Root Ale received Brewbound’s
“Marketing Initiative Award of the Year” in 2016. More info at:
hopworksbeer.com
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