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| Courtesy of Aidan Kennedy (Coronado Brewing Co.) |
San Diego, CA - March 28, 2017 - Today, Coronado Brewing Company is excited to announce a new partnership with the Surfrider Foundation,
the leading nonprofit organization dedicated to the protection and
enjoyment of the coasts, with the launch of a new collaboration beer,
CoastWise Session IPA. In line with Coronado Brewing Company's brand
mantra to 'Stay Coastal,' a portion of the proceeds will support
Surfrider Foundation's mission of protecting the ocean, waves and
beaches. CoastWise is the latest addition to the company's core lineup,
and will be available in retail locations throughout Coronado's
distribution network starting April 1, 2017.
In addition to the proceeds from beer sales, the company is also
hosting a series of beach cleanups leading up to Earth Day on April 22.
"As
a local brewery with coastal roots, we're thrilled to partner with the
Surfrider Foundation to help support the protection of our ocean and
shorelines," said Brandon Richards, COO, Coronado Brewing Company.
"Since founding Coronado Brewing Company 21 years ago on Coronado
Island, we've been continually inspired by the ocean lifestyle, and we
felt this was a natural partnership that gives consumers an opportunity
to directly support the protection of the coasts through the CoastWise
collaboration."
CoastWise
Session IPA is brewed with a blend of Mosaic and Sorachi Ace, giving
the beer bright tropical and citrus notes, with a lingering, dry
bitterness. At 5% ABV, CoastWise is the perfect session beer, and the
recyclable can makes it the ultimate beverage to enjoy outdoors this
summer. "We had a lot of fun bringing this brand to life and we think
the art and the message will resonate with our customers," said
Richards. The hand-sketched artwork on the can embodies a playful and
edgy version of Poseidon, protector of the sea and nod to Coronado's
mermaid roots.
"We're
excited about this amazing partnership with Coronado Brewing Company
that will support our work to keep our coasts clean and accessible,"
said Dr. Chad Nelsen, CEO of the Surfrider Foundation. "Like Surfrider,
Coronado Brewing Company is committed to the protection of our coasts
and every purchase directly supports Surfrider's mission."
In time for spring, CoastWise will be available on draft and in can six-packs starting April 1
in the primary regions of California, Illinois and North Carolina, and
will expand to additional states throughout the company's distribution
network. Additionally, Coronado partnered with Thinfilm
to create smart coasters designed to tell the story of the Surfrider
collaboration through a novel digital experience launched via a simple
tap of a smartphone.
For more information and a video about the CoastWise partnership, visit http://www.coronadobrewing.
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| Courtsey of Coronado Brewing |
About Coronado Brewing Company
In
1996, when craft beer was still a foreign term and San Diego County was
home to only a handful of breweries, the Chapman brothers, Ron and
Rick, opened a brewpub in their hometown of Coronado. Today Coronado
Brewing stays true to its San Diego roots, brewing a diverse portfolio
specializing in abundantly hoppy West Coast-style ales, available in 19
US states and 12 countries. In addition to the long-established pub in
Coronado, the company operates a tasting room inside its San
Diego production facility, and a tasting room and restaurant in Imperial
Beach, California. Coronado Brewing Company is the proud recipient of
one of the brewing industry's most prestigious awards-World Beer Cup
Champion Brewery and Brewmaster for a Mid-Size Brewing Company, 2014.
Links:
Website: http://
Instagram: @CoronadoBrewing
Twitter: @CoronadoBrewing
#MermaidSighting
#StayCoastal
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| Courtesy of Surfrider Foundation |
About Surfrider Foundation
A The
Surfrider Foundation is a non-profit grassroots organization dedicated
to the protection and enjoyment of our world's oceans, waves and beaches
through a powerful activist network. Founded in 1984 by a handful of
visionary surfers in Malibu, California, the Surfrider Foundation now
maintains over 500,000 supporters, activists and members, with more than
80 volunteer-led chapters and 60 clubs in the U.S., and more than 400
victories protecting our coasts. Learn more at surfrider.org.
Links:
Website: http://surfrider.org
Facebook: https://www.
Instagram: @surfrider
Twitter: @surfrider
#LongLiveTheBeach
#protectandenjoy
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