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| Courtesy of Ninkasi Brewing |
EUGENE, Ore.—Dec. 13, 2016—Back by popular demand, independent Oregon craft brewer
Ninkasi Brewing Company announces the return of Believer Double Red Ale to its Seasonal Release
Series available Dec. 2016 through April 2017. In partnership with the brewery’s
Beer is Love donations program, a portion of all Believer sales will go to three national
non-profits: Conscious Alliance,
Team River Runner and
Women Who Code.
Established
in 2012, Ninkasi’s Beer is Love program offers beer donations to
registered 501(c)(3) non-profit organizations throughout each of the 14
states where
Ninkasi beer is sold. The program supports non-profits doing work in
five core categories: women, equality, recreation, the environment, and
arts and music. Since inception, Beer is Love has worked with more than
800 organizations. “It is an honor to partner
with great organizations throughout every community where we sell our
beer,” says Emilie Hartvig, national donations manager for Ninkasi and
its Beer is Love program.
Originally
released as a winter seasonal in 2006, Ninkasi co-founders Jamie Floyd
and Nikos Ridge brewed Believer Double Red Ale as a way to thank those
who believed
in their mission: to start a craft brewery dedicated to community. It
is a natural fit for the brewery to commit the sales of Believer to
organizations doing good work.
Believer
returns to the shelf in 12 and 22-ounce bottles and on-draft later this
month through April 2017. Ninkasi will donate $1 per case and $7 per
keg of Believer
sold to three non-profit organizations who exemplify the foundation of
Beer is Love. “We are thrilled to bring back Believer and support
organizations who are doing amazing work to support women in tech,
recreation for veterans, and communities in crisis through
arts and music,” explains Hartvig.
Based
in Boulder, Colo., Conscious Alliance is a national organization
supporting communities in crisis. The organization operates through a
three-tier approach:
emergency food relief to communities across the United States;
empowerment programs for youth in impoverished regions of the country;
and nutrition, exercise and gardening education for youth in
economically isolated Native American reservations. Conscious
Alliance operates ongoing grassroots food collection and hunger
awareness programs by organizing food drives at concerts and music
events. The donations collected benefit local food pantries nationwide
and economically isolated Native American reservations.
“We
are thrilled to partner with Ninkasi and share Believer with Conscious
Alliance’s supporters nationwide,” said Justin Levy, executive director
of Conscious
Alliance. “As an organization with a mission to empower communities
through music, art and action, it’s a natural fit for us to collaborate
on this campaign that helps give back to our communities."
Team
River Runner is a volunteer-driven, national nonprofit organization
offering wounded and disabled veterans an opportunity to regain
independence with an
adventurous, adaptive paddle sports program. Team River Runner promotes
camaraderie and teamwork as veterans problem-solve and learn paddling
techniques in pools, lakes and whitewater rivers.
“The
Team River Runner family is thrilled Ninkasi has selected us for the
upcoming Believer release,” says Team River Runner executive director,
Joe Mornini.
“It takes the collective efforts of organizations and companies to
create positive energy; we know the added support of Ninkasi will help
increase awareness of our program.”
Women
Who Code is an international non-profit dedicated to inspiring women to
excel in technology careers. The organization is building a world where
women are
proportionally representative as technical leaders, executives,
founders, VCs, board members and software engineers. Women Who Code has
executed more than 4,200 free events around the world, garnered a
membership exceeding 80,000, and has a presence in 20
countries.
"Women
Who Code is proud to be partnering with Ninkasi, and we applaud them
for their dedication to helping our cause of building a more diverse,
inclusive, and
dynamic technology industry around the world,” explains Jennifer
Tacheff, Women Who Code VP of business development.
Voting Opens January 2017!
The three benefitting organizations will have the opportunity to engage their followers by asking for their vote on Ninkasi’s
Facebook page and
Beer is Love website.
Votes will be totaled at the end of the campaign in April 2017 and will
determine
how the donation pool will be allocated among the three organizations.
Each organization will receive a minimum donation of $5,000 with the
final donation pot divided based on number of votes and total Believer
sales: first place receives 50 percent, second
receives 30 percent, and third receives 20 percent. To vote, visit www.facebook.com/ninkasibrewing
or www.beerislove.com between Jan. 1, 2017 and April 30, 2017.
Believer Stats
Enjoy Believer. Support Beer is Love.
Unlike a typical Red Ale, Believer balances a rich malt complexity with a
plentiful hop presence. Notes of caramel, toffy, fig, and date ease
into earthy and floral hops, making this Double Red Ale incredibly
drinkable and full-flavored.
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Style:
Double Red Ale
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Series: Seasonal Release Series
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Available:
December 2016 – April 2017
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ABV:
6.9%
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IBU:
60
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Malt:
2-Row Pale, Munich, Crystal, Carahell
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Hops:
Centennial, Summit
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Packaging:
12oz. 6-Pack, 22oz. Bottles, Draft
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Distribution:
Alaska;
Alberta; Arizona; California; D.C.; Colorado; Idaho; Maryland; Nevada;
New York; Oregon; Texas; Utah; Washington; Vancouver, British Columbia
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Tasting Notes:
Multiple
malts are used to create caramel, toffy, date, fig, subtle chocolate,
and a hint of roasted malt complexity. The hops lend to an earthy and
floral hoppiness to balance the malt. The balance
of the two aspects with the alcohol content make for an incredibly
drinkable and full-flavored beer.
·
Food Pairings:
Pork; Lamb; Duck; Pizza; Rich, Creamy Cheeses; Toffee; Chocolate
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| Courtesy of Ninkasi Brewing Co |
About Ninkasi Brewing Company
Founded in 2006 by Jamie Floyd and Nikos Ridge,
Ninkasi Brewing Company
continues to grow from its first batch of Total Domination IPA, to two
brewhouses, a 55-barrel and a 90-barrel brewhouse,
located in Eugene, Ore. Ninkasi’s Flagship beers—Total Domination IPA,
Tricerahops Double IPA, Dawn of the Red IPA, Easy Way IPA, Hop Cooler
Citrus IPA, Helles Belles Helles Lager, and Vanilla Oatis Oatmeal
Stout—are sold throughout Alaska; Alberta; Arizona;
California; D.C.; Colorado; Idaho; Maryland; Nevada; New York; Oregon;
Texas; Utah; Washington; and Vancouver, British Columbia. The brewery
remains privately-owned and is committed to community support and
giving. Ninkasi’s
Beer Is Love program offers in-kind donations and support for organizations throughout its footprint. For more information, call
541.344.2739 or visit www.NinkasiBrewing.com.
