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Courtesy of New Belgium Brewing CO |
Ft. Collins, Colo., March 29, 2016 –
This year, New Belgium Brewing celebrates 25 years of brewing up fun, a
silver anniversary that means new tricks, musical supersizing, and
doubling down on wackiness for the brewery’s annual Tour de Fat. The
traveling celebration creates a spectacular sensory experience complete
with great beer, bikes, music, comedy, sustainability, and philanthropy.
In honor of this monumental year for the brewery, New Belgium has
crafted a list of 10 reasons 2016 is a year you and all your friends
must attend Tour de Fat:
1. Chances are good it’s coming to a city near you! This year Tour de Fat is traveling to nine locations:
- May 21 – Washington, DC
- June 25 – Durham, NC
- July 9 – Chicago, IL
- August 13 – Boise, ID
- September 3 – Ft. Collins, Colo.
- September 10 – Denver, Colo.
- September 17 – San Francisco, CA
- September 24 – San Diego, CA
- October 1 – Tempe, AZ.
To keep up on the latest info for each city, check out
NewBelgium.com/TourdeFat.
2. Tour de Fat 2016 Presents
Dr. Dog!
This Philly-based Neo-Americana Psych Rock outfit draws inspiration
from the Rolling Stones, the Velvet Underground and soul music and will
headline the Tour de Fat stage in Tempe and San Francisco. Their new
concept album has been garnering rave reviews and earning them sold-out
shows. To that end: Tempe and San Francisco will require a $10 ticket
this year, well worth the all-day entertainment and shenanigans!
3. Turning a quarter-of-a-century super charges the creative juices. This year marks the 25
th
anniversary for New Belgium Brewing, which means more variety,
local/regional acts and double the zany antics you come to expect at
Tour de Fat.
4. Help push Tour de Fat past the $5 million mark! It could happen this
year and we need everyone’s support! Although it’s a day of revelry,
bike love, and fun times, the main mission of Tour de Fat is to give
back to our non-profit friends, who spread bike love year round.
5. Become a trader! Nine people will trade will their car for a bike
through an amazingly transformative experience celebrated through the
Tour de Fat car-for-bike ceremony. Want to apply to trade your vehicle
for the gift of two wheels? Click
here to apply.
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Courtesy of New Belgium Brewing CO |
6. Did someone say great beer? Tour de Fat offers an opportunity to
enjoy New Belgium classics, such as Fat Tire and Citradelic Tangerine
IPA, along with more esoteric beers from its Lips of Faith series. It’s
also the only place to enjoy Carnie Blood, a beer made in honor of the
Tour de Fat Carnies that make this all possible every year! Carnie Blood
Vol. 3 is an Imperial Stout brewed with two single-origin cocoas and
chicory. Yum!
7. One word –
costumes! Tour de Fat is the place to
bring out the Halloween costume again, dress as your alter-ego and let
your freak flag fly. We like to say if everyone is weird, no one is
weird. So start thinking about it now!
8. Always wanted to be in a parade? Now you can! Tour de Fat offers
costumed bike parades in each city, with rolling closures of city
streets. It’s a magical feeling to legally own the road on your bike!
9. The entertainment keeps going and going and going. Once it starts it
lasts for about five hours with several venues going at once, filled
with variety acts that’ll make you scratch your head, tap your foot and
laugh out loud.
10. Do you like to win? We have contests! From a Slow-Ride, to a Fashion
Show and even The Bike is Right! Gameshow - Tour de Fat is looking for
ways to put
you in the show and give away New Belgium
cruiser bikes. So start shining up your dance shoes and practice your
slow-mo bike riding skills.
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Courtesy of New Belgium Brewing CO |
“During this off-season we’ve been working on how to make this year stand above the rest. We’ve curated incredible acts for our
Sputnik mobile stage,
Le Tigre Grande and
Grotto
stages and then of course our main stage presenting Dr. Dog at some
stops makes it an epic year,” said Matt Kowal, Tour de Fat’s Impresario.
“The performances are going to be dynamic and super creative, making it
the best costumed, free-flowing, bike and beer festival you could
attend. We’re stoked to hit the road and see the magic happen.”
This year marks the 17th season for Tour de Fat, which has raised more
than $4 million for local non-profits since it all began and close to
$650,000 last year alone. The daylong festivities are free in all cities
except for Tempe and San Francisco, but all proceeds from beer and
merchandise sales, along with parade donations, go to local non-profits.
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Courtesy of New Belgium Brewing CO |
During each tour stop, New Belgium tries to leave as little of an
environmental imprint as possible. The tour hosts green vendors, has
compost and recycle stations and festival trucks that operate on biofuel
sourced from recycled waste oils.
For the Tour de Fat credo, schedule, videos and to submit an entry to swap your car for a bike, check out
NewBelgium.com/TourdeFat. To learn more about New Belgium Brewing, visit
NewBelgium.com.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of
Belgian-inspired beers, is recognized as one of Outside Magazine’s Best
Places to Work and one of the Wall Street Journal’s Best Small
Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle
Friendly Business as designated by the League of American Bicyclists,
and one of World Blu’s most democratic U.S. businesses, and a Certified B
Corp. In addition to Fat Tire, New Belgium brews thirteen year-round
beers; Citradelic Tangerine IPA, Ranger IPA, Rampant Imperial IPA, Shift
Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554
Black Ale, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel and a
gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more
at
www.newbelgium.com.