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| Courtesy of Ninkasi Brewing Co |
EUGENE, Ore.—April 19, 2016—
Ninkasi Brewing Company,
an independent craft brewery based in Eugene, Oregon, announces a new
look for its Flagship Series beers as it prepares to celebrate its
tenth anniversary. This month, craft beer drinkers can expect to see new
packaging hit the shelf for three Flagship Series brands:
Total Domination IPA,
Tricerahops Double IPA, and
Dawn of the Red, Red IPA.
Founded by Jamie Floyd and Nikos Ridge in 2006, Ninkasi has grown to become the 36th
largest craft brewery in the United States, employing just over
100 with distribution in 14 states. The brewery first entered the
Oregon craft beer scene with Total Domination, a quintessential
Northwest India Pale Ale with a heavy hop hit. Still the number one
selling IPA in Oregon, Total Domination established Ninkasi’s
reputation for producing highly-hopped, yet balanced beers. Now
crafting year-round styles for all palates, Ninkasi still prides itself
on its IPA portfolio which includes Tricerahops Double IPA and Dawn of
the Red, Red IPA, both available year-round from
Ninkasi’s Flagship Series.
As
the brewery heads into its second decade of brewing, it became clear
that the time was right to revamp its core products to tell a bigger
visual story. “We
started Ninkasi with the intent to help foster community,” says Jamie
Floyd, Ninkasi co-founder and founding brewer. “Art and music have
always been at the center of everything we do.” Whether its recording
artists at its in-house studio, crafting steel tap
handles at its metal fabrication shop, or collaborating on a new
project through its Artist in Residence program, Ninkasi’s passion for
art resonates throughout the brewery. “As we celebrate a decade of
brewing, it seemed like a natural time to give our brands
an updated look that further expresses who we are and where we are
going,” explains Floyd.
“These
brands now better represent what we hold true to Ninkasi,” adds Nikos
Ridge, Ninkasi CEO and co-founder. “We love our home in the Pacific
Northwest, our
access to the outdoors and the awesome cultural experiences that
revolve around the unique passions and experiences that resonate here.”
Developed by Ninkasi’s in-house design team in collaboration with its
Artist in Residence,
gig poster artist Neal Williams, the art reflects the brewery’s
move to a more art-forward aesthetic capturing the personality of each
beer. Ninkasi has slowly evolved the look of its products with more
art-forward packaging for year-round brands like
Helles Belles Helles Lager and
Easy Way IPA.
“This new style celebrates our
brand entering into a more art-focused look while also reflecting how
our consumers have shown us they like to enjoy these beers,” says Ridge.
“Whether that’s summiting a mountain with Total Domination IPA,
celebrating with Tricerahops Double IPA, or watching
a cult classic with Dawn of the Red.”
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| Courtesy of Ninkasi Brewing Co |
Total Domination IPA
Ninkasi’s first Flagship beer, Total Domination ranks as the top selling IPA in Oregon. Over the years, Ninkasi fans have demonstrated this beer is best enjoyed when exploring the great outdoors, no matter if it’s camping or mountaineering. The new look of Total Domination features a scenic mountain range, bringing the serenity and adventurous spirit of the Pacific Northwest to wherever this classic Northwest IPA is enjoyed.
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| Courtesy of Ninkasi Brewing Co |
Tricerahops Double IPA
Known
for its colossal hop profile, Tricerahops Double IPA has garnered quite
a fan-following. Often referred to as “the party animal,” this beer’s
fun-loving nature and big hop profile keeps Tricerahops on the go-to
list of many hopheads. With a refreshed look,
the true nature of this beer is brought to life. Inspired in-part by
Ninkasi’s in-house fabrication shop, the branding features a
metal-constructed Triceratops overtaking a lost world.
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| Courtesy of Ninkasi Brewing Co |
Dawn of the Red, Red IPA
Ninkasi
takes pride in embracing its nerdier side along with its rock ‘n’ roll
spirit. Dawn of the Red, Red IPA combines both passions, featuring
elements of a post-apocalyptic, zombie-ridden world. The updated look
incorporates scenes from Eugene, including the city’s
iconic Ferry Street Bridge crossing the Willamette River. Paired with a
rock ‘n’ roll zombie hand, Dawn of the Red embodies the brewery’s
animated character.
Ninkasi
takes pride in embracing its nerdier side along with its rock ‘n’ roll
spirit. Dawn of the Red, Red IPA combines both passions, featuring
elements of a post-apocalyptic, zombie-ridden world. The updated look
incorporates scenes from Eugene, including the city’s
iconic Ferry Street Bridge crossing the Willamette River. Paired with a
rock ‘n’ roll zombie hand, Dawn of the Red embodies the brewery’s
animated character.
About Ninkasi Brewing Company
Founded in 2006 by Jamie Floyd and Nikos Ridge, Ninkasi Brewing Company continues to grow from its first batch of Total Domination IPA, to two brewhouses, a 55-barrel and a 90-barrel brewhouse, located in Eugene, Ore. Ninkasi’s Flagship beers—Total Domination IPA, Tricerahops Double IPA, Dawn of the Red IRA, Easy Way IPA, Helles Belles Helles Lager, Oatis Oatmeal Stout, and Vanilla Oatis Oatmeal Stout—are sold throughout Alaska; Alberta; Arizona; California; D.C.; Colorado; Idaho; Maryland; Nevada; New York; Oregon; Texas; Utah; Washington; and Vancouver, British Columbia. The brewery remains privately-owned and is committed to community support and giving. Ninkasi’s Beer Is Love program offers in-kind donations and support for organizations throughout its footprint.
Founded in 2006 by Jamie Floyd and Nikos Ridge, Ninkasi Brewing Company continues to grow from its first batch of Total Domination IPA, to two brewhouses, a 55-barrel and a 90-barrel brewhouse, located in Eugene, Ore. Ninkasi’s Flagship beers—Total Domination IPA, Tricerahops Double IPA, Dawn of the Red IRA, Easy Way IPA, Helles Belles Helles Lager, Oatis Oatmeal Stout, and Vanilla Oatis Oatmeal Stout—are sold throughout Alaska; Alberta; Arizona; California; D.C.; Colorado; Idaho; Maryland; Nevada; New York; Oregon; Texas; Utah; Washington; and Vancouver, British Columbia. The brewery remains privately-owned and is committed to community support and giving. Ninkasi’s Beer Is Love program offers in-kind donations and support for organizations throughout its footprint.
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