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| Courtesy of New Belgium Brewing and Ben & Jerry's |
Beer and Ice Cream Focus on Climate Initiative to Benefit Protect Our Winters
Washington, DC. October 21, 2015 - If there’s one thing
that socially responsible businesses have learned, it’s that they can’t
go at it alone. Whether it’s implementing responsible sourcing
initiatives or creating a positive corporate model to make an impact on
sustainability, there is strength in numbers. So where did Ben &
Jerry’s turn for help and inspiration for its latest ice cream flavor?
Colorado-based New Belgium Brewing. Never has the phrase “polishing off a
pint” been so perfectly poised in any partnership for a delicious
double-entendre.
Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduce
Salted Caramel Brown-ie Ale
ice cream, which will be featured in Ben & Jerry’s Scoop Shops as
well as in pints across the country as a Limited Batch flavor this fall
(MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream
with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving
on shelves this month, was unveiled
Wednesday
evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the
historic Howard Theatre. The launch event was heralded as “a night of
music, climate activism, beer, and ice cream.” Musicians Galactic and
Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream
flavor to highlight climate activism.
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| Courtesy of New Belgium Brewing and Ben & Jerry's |
New Belgium Brewing and Ben & Jerry’s jointly pursued a partnership
with Protect Our Winters, an organization founded by pro-snowboarder
Jeremy Jones, to bridge the gap between the winter sports community and
the necessary action to address climate change. “We wanted to partner
with a business that shared our progressive values, fun spirit, and
desire to take action giving fans an opportunity to act on climate. New
Belgium quickly became the perfect choice,” said Jay Curley, Senior
Marketing Manager at Ben & Jerry’s. A portion of the proceeds from
the ice cream and the beer will benefit Protect Our Winters. Attendees
at the launch event were encouraged to request action via governors in
their home states to embrace Protect Our Winters and the Clean Power
Plan to reduce carbon emissions.
Ben & Jerry’s and New Belgium combined forces on a Ben &
Jerry’s-inspired beer as earlier announced by the brewing company in
April 2015. Although the beer is just hitting markets now in October,
the story made a springtime splash with the announcement of
Salted Caramel Brownie Brown Ale http://nbb.beer/BenandJerrysBeer. New
Belgium’s Salted Caramel Brownie Brown Ale, a limited special release,
is laden with dark roasted malts, chocolaty tones and hints of vanilla.
Both the beer and ice cream will be available now through the holiday
season while supplies last.
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| Courtesy of New Belgium Brewing |
“We are incredibly excited to be working with a like-minded business,
creating top-notch flavor sensations and leveraging our collective
efforts to bring awareness to B Corps and climate issues,” said Bryan
Simpson, New Belgium’s PR Director. “Beer and ice cream are a beautiful
pair, and getting to turn folks onto the work of POW makes this
collaboration that much more meaningful.”
Beer floats have never had a more perfect pairing…
For more information about Protect Our Winters, visit
www.protectourwinters.org.
For more information about New Belgium Brewery, visit
www.newbelgium.com
For more information about Ben & Jerry’s, visit
www.benjerry.com
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| Courtesy of Protect Our Winters |
ABOUT PROTECT OUR WINTERS
Protect Our Winters (POW) was started in 2007 by pro snowboarder Jeremy
Jones who witnessed first-hand the impact of climate change on our
mountains. After having been turned away from areas that had once been
ride-able and seeing resorts closed due to lack of snow, Jeremy saw a
gap between the winter sports community and the action being taken by us
all to address the problem. Snow-based recreation in the United States
is estimated to contribute $62 billion annually to the US economy and
supports over 940,000 jobs. So when we look at the cost of inaction,
it’s serious business. We are the environmental voice of the global snow
sports community, united towards a common goal of reducing climate
change’s effects on our sports, our industry and local economies through
education, advocacy and community-based activism. POW was founded on
the idea that the collective power of the winter sports community is
massive, and if we can all work together, the end result can be
revolutionary.
Together We Can Protect Our Winters. www.protectourwinters.org
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| Courtesy of New Belgium Brewing Co |
ABOUT NEW BELGIUM BREWING
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of
Belgian-inspired beers, is recognized as one of Outside Magazine’s Best
Places to Work and one of the Wall Street Journal’s Best Small
Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle
Friendly Business as designated by the League of American Bicyclists,
and one of World Blu’s most democratic U.S. businesses, and a Certified B
Corp. In addition to Fat Tire, New Belgium brews ten year-round beers;
Ranger IPA, Rampant Imperial IPA, Slow Ride Session IPA, Snapshot Wheat,
Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener,
Abbey Belgian Ale and Trippel. Learn more at
www.newbelgium.com.
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| Courtesy of Ben & Jerry's |
ABOUT BEN & JERRY’S
As an aspiring social justice company, Ben & Jerry’s believes in a
greater calling than simply making a profit for selling its goods. The
company produces a wide variety of super-premium ice cream, yogurt and
sorbet using high-quality ingredients. Ben & Jerry’s incorporates
its vision of Linked Prosperity into its business practices in a number
of ways including a focus on values-led sourcing. In 2014 the company
plans to complete its transition to using entirely non-GMO (genetically
modified organisms) ingredients by source as well as to fully
Fairtrade-certified ingredients wherever possible, which benefits
farmers in developing countries. Ben and Jerry’s products are
distributed in 35 countries in supermarkets, grocery stores, convenience
stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other
venues. Ben & Jerry’s, a Vermont corporation and wholly-owned
subsidiary of Unilever, operates its business on a three-part Mission
Statement emphasizing product quality, economic reward and a commitment
to the community. Ben & Jerry’s became a certified B Corp (Benefit
Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led
grant programs totaled $2.5MM in 2014 to support economic and social
justice, environmental restoration, and peace through understanding. For
the inside scoop on Ben & Jerry’s visit
www.benjerry.com.
