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Courtesy of New Belgium Brewing Co |
Aloha State to become New Belgium’s 40th US state of distribution
Ft. Collins, Colo., August 27, 2015 –
New Belgium Brewing is pleased to announce an exclusive partnership
agreement with Young’s Market Company, to start selling beer in Hawaii
in February, 2016. New Belgium will launch with 6-pack bottles of Fat
Tire, Ranger IPA, Rampant Imperial IPA and Seasonal Release as well
12-pk cans of Fat Tire and Ranger. Fat Tire bombers and draft Fat Tire,
Ranger, Seasonal, and Lips of Faith will round out the initial portfolio
offerings.
“New Belgium is extremely excited to be partnering with Young’s Market
Company in the state of Hawaii,” said New Belgium Regional Sales
Director, Scotty Prawalsky. “They are a family-owned company with a long
history of success on the islands. We are stoked to be working with
them to help grow the craft beer scene in the Aloha State.”
Founded in 1888, Young’s Market Company is the premier distributor of
fine wines, spirits and selected beverages in the western United States,
with operations in Alaska, Arizona, California, Hawaii, Idaho, Montana,
Oregon, Utah, Washington, and Wyoming.
Regarding the new partnership, Senior Vice President, Business
Development, Philana Bouvier said, “Young’s Market Company is so
thrilled to be working with New Belgium Brewery. They are the 4th
largest Craft Brewer in the United States and soon visitors from all
over the world will have the opportunity to enjoy a New Belgium Beer as
part of their Hawaii experience.”
New Belgium beers are scheduled to be available throughout the islands as of
February 15, 2016.
ABOUT NEW BELGIUM BREWING
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of
award-winning craft beers, is recognized as one of Outside Magazine’s
Best Places to Work and one of the Wall Street Journal’s Best Small
Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle
Friendly Business as designated by the League of American Bicyclists and
one of World Blu’s most democratic U.S. businesses. New Belgium is also
a Certified B Corp. In addition to Fat Tire, New Belgium brews ten
year-round beers; Ranger IPA, Rampant Imperial IPA, Slow Ride Session
IPA, Snapshot Wheat, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale,
Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at
www.newbelgium.com.
ABOUT YOUNG’S MARKET COMPANY
Founded in 1888, Young’s Market Company is the premier distributor of
fine wines, spirits and selected beverages in the western United States.
With operations in Alaska, Arizona, California, Hawaii, Idaho, Montana,
Oregon, Utah, Washington, and Wyoming, we are proud to represent
industry-leading brands and supplier partners. Our best-in-class team of
wine and spirits professionals represents a collection of unique life
experiences, worldviews, and ideas all focused on our core values;
Integrity, Family, Quality, and an Entrepreneurial Spirit. We are
committed to adding value to our customers, providing exemplary
professional representation of our suppliers, reaching the highest
standards of respect for our employees, and supporting the communities
we serve.