Wednesday, July 29, 2015

Redhook Brewing "Out of Your Gourd" Pumkin Porter Hits Nationwide This August

REDHOOK BREWERY’S POPULAR FALL SEASONAL
“OUT OF YOUR GOURD” PUMPKIN PORTER SPICES UP SHELVES NATIONWIDE THIS AUGUST
Courtesy of Redhook Brewery
SEATTLE – July 29, 2015With fall around the corner, Redhook Brewery announced today it is bringing back its long-time seasonal favorite “Out of Your Gourd” Pumpkin Porter, which will be on shelves nationwide within the next few weeks.
Out of Your Gourd Pumpkin Porter’s dark, chestnut brown color comes from a mix of puréed pumpkin and roasted malts, enhanced by cinnamon, nutmeg and ginger with a touch of maple syrup. Northern Brewer hops give this rich and roasty Pumpkin Porter a lightly-hopped, full-bodied character. 
Courtesy of Redhook Brewery
“If fall had a flavor, it would taste like Out of Your Gourd Pumpkin Porter. For 2015, we updated the recipe for this increasingly popular fall seasonal by fine-tuning the malt bill to create a smoother flavor profile that allows the pumpkin and spice to shine,” said Nick Crandall, innovation brewer for Redhook Brewery. “At less than 6% ABV, it’s the perfect beer to pair with a night around the bonfire or reclining in front of the TV for game night.”
Redhook’s Out of Your Gourd Pumpkin Porter will be available in 6- and 12-packs in 12 oz. bottles and individual 22 oz. bottles. It will hit shelves in early August 2015 and be available for a limited time. The beer will be poured on draught with a cleaver-shaped tap handle as a nod to pumpkin carving. ABV 5.8%; IBU 20.
Courtesy of Red Hook Brewing Co
 About Redhook
Redhook was born out of the energy and spirit of the early 1980s in the heart of Seattle. While the term didn’t exist at the time, Redhook became one of America’s first “craft” breweries. From a modest start in a former transmission shop in the Seattle neighborhood of Ballard, to the current breweries in Woodinville, Wash., and Portsmouth, N.H., Redhook has become one of America’s most recognized craft breweries.

While Redhook has “grown up” over the past 30 years, one thing has never changed — Redhook is still brewing great beers like ESB, Long Hammer IPA and Audible Ale. Most importantly, Redhook has fun doing it. Redhook beers are available both on draught and in bottles around the country. For more information, visit www.redhook.com.


Twitter and Instagram: @Redhook_Brewery
Facebook: www.facebook.com/RedhookAleBrewery

Firestone Walker Pivo Hoppy Pilsner Now Available In Cans

Firestone Walker's popular Pivo Pilsner is now available in cans, see press release below for details

Courtesy of Firestone Walker Brewing Co
 TAKING AMERICAN PILSNER BACK
 Now in Cans, Firestone Walker’s PIVO Helps Drive Domestic Craft Pilsner Movement

Paso Robles, CA: What a difference a few years make…

When Firestone Walker Brewing Company launched its Pivo hoppy pilsner in 2013, the market for domestic craft pilsner was uncertain and largely uncharted.

Now, two short years later, Pivo is blowing up and domestic pilsner appears on the verge of a renaissance.B

No Joke
“Domestic pilsner is no longer a joke,” said Brewmaster Brynildson said. “Craft brewers are taking American-brewed pilsner away from its industrial image and back to its stylistic roots.”

Brynildson noted that American-brewed pilsner began as something authentic, with immigrants moving to the United States and making pilsner beer as a familiar taste of the motherland.

“They made these beers for Germans living in the Midwest,” he said. “The style caught on as a national trend, but the beer just got dumbed down over time. There’s a rich heritage for pilsners not only in Europe, but here in America, so there’s plenty of ground to recapture.”

In other words, to quote famed beer authority Garrett Oliver, “Pilsner, the world’s most popular style of beer, was invented in Czech Bohemia, perfected in Germany, and turned into flavorless mass-market fizz in America."

Trending Up

Pivo was conceived as a classic Pilsner made in the German style but also with Czech and Italian influences—the brewing equivalent of going out on a limb.

“Back when we were first brewing Pivo, there were only a few American breweries at the time, like Trumer and Victory, who were producing a true pilsner on any sort of scale,” Brynildson said. “We were confident in the quality of Pivo, but we still had to wonder how much of a market there was for a beer like this.”

That question has since been answered. Demand for Pivo exceeded expectations from the start, and now, two years later, sales are still growing at a 45 percent clip.

“We can barely keep up with demand,” Brynildson said. “It’s not just a testament to Pivo, but also to the larger fact that craft beer drinkers are starting to rally around the pilsner style.”

Brynildson attributes this trend to the maturation of the collective craft beer palate.

“When a lot of people first get into craft beer, they gravitate toward the biggest flavors and go searching for the gnarliest triple IPA they can find. Over time, however, they find themselves search for something more balanced and drinkable and sessionable, and a true pilsner checks all of those marks.”  

Now In Cans
This year, Pivo is being offered in cans for the first time—one more small step toward changing the perception of canned American pilsner. “Cans are just a perfect vessel for a beer like this,” Brynildson said.

To mark this somewhat ironic occasion, Firestone Walker developed a visual timeline called “The History of Pivo According to Pilsner,” which is viewable here.
 
Courtesy of Firestone Walker Brewing Co

KZOK Announces The Launch Of KZOK Themed Beers From Bellevue Brewing

Courtesy of  KZOK
(Seattle, WA) KZOK 102.5 today announced the launch of the first of several new KZOK- themed craft beers from Bellevue Brewing Company. KZOK CLASSIC ROCK AMBER is a deliciously complex, hop-forward amber ale, locally sourced and available in bottles at quality grocers and local bottle shops beginning on Tuesday, August 11. Fans can get the first taste of the specialty beer and also purchase bottles at the KZOK CLASSIC ROCK  AMBER LAUNCH PARTY at the Taproom at Bellevue Brewing Company, 1820 130th Avenue NE, Bellevue, WA on Thursday, August 6th from 6:00-8:00PM. Danny Bonaduce and Sarah, along with Gibbons, Paul, and Tori from the KZOK Morning Show will all be on hand to celebrate the launch.

A portion of the proceeds generated from the sale of all beers flowing from this program will be directed to an ever-changing roster of charitable beneficiaries, starting with Northwest Harvest as they work to end childhood hunger in Washington. Additionally, Bellevue Brewing Company’s distributor, Columbia Distributing, will participate in the charitable efforts, with a portion of proceeds to benefit Ronald McDonald House.

Throughout the year, new varieties of beer will be available at retailers and local pubs and eateries throughout the Bellevue Brewing Company’s distribution network, providing an opportunity for more craft beer and classic rock enthusiasts to join the fun!



KZOK-FM is owned and operated by CBS RADIO, one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio.  Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 70 million consumers nationwide each week.  As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets – including the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit www.cbsradio.com.

Courtesy of Bellevue Brewing
Bellevue Brewing Company (“BBC”) is Bellevue’s first, locally owned craft brewery featuring award-winning, distinguished ales and lagers in a large, family-friendly taproom alongside mouthwatering American cuisine! BBC is committed to supporting local children and will contribute a portion of sale proceeds to benefit a constantly rotating roster of local children’s charities. To learn more about the BBC, visit www.bellevuebrewing.com.

Columbia Distributing is one of the nation’s finest beer, cider and non-alcoholic beverage distributors. Headquartered in Portland, Oregon, the company has distributed some of the best known brands in the beverage business since 1935. Today Columbia Distributing and its 2,500+ employees service over 20,000 retail customers covering more than 135,000 square miles in Oregon and Washington. The company’s success is based on the deep-rooted tradition of delivering quality products, timely service and a genuine concern for customers’ needs. For more information, visit www.coldist.com.

Tuesday, July 28, 2015

New Belgium Brewing’s Digital Team Receives “Genius” Status from L2’s Beer Digital IQ Index

Courtsey of New Belgium Brewing Co
  New Belgium is one of just three beer brands to receive the honor;
only craft beer company with “genius” digital IQ

Ft. Collins, Colo., July 28, 2015 New Belgium Brewing has received high praise for its digital team, which L2’s Beer Digital IQ Index® names “genius”. New Belgium is one of three beer brands, and the only craft beer company, to earn the “genius” badge. L2, a benchmarking and education firm, analyzed 67 beer companies for the study. L2 created the Index to serve as the global standard for determining a brand’s digital skills. New Belgium received the distinction for its innovations in e-commerce, social media, its Grand Cru loyalty program, content and paid media, and for creatively merging in-person events and digital activations.

“Although the term ‘genius’ feels a little lofty, we’ll gladly take the high compliment,” said Kevin Darst, digital manager at New Belgium. “The beer world is a crowded place where it can be difficult to stand out, so we try and always meet our fans and friends where they are in the digital world. One way is through incorporating personal experiences and giving fans plenty of ways to interact. It’s definitely a fun and ever evolving world, and I can’t say enough about our team here at New Belgium.”

The “genius” badge is only awarded to companies that score 140 points or more using L2’s methodology, which looks at the company’s site and e-commerce, digital marketing, social media and mobile strategies. Bud Light and Budweiser were the only other brands to receive “genius” status.

New Belgium’s Zealots of Zag Campaign is one example of a highly integrated digital campaign that highlights the brewery’s values and engages brand champions across multiple platforms. Fans are invited to join the digital banter for Zag On by tagging videos and photos, which showcase living in an unconventional but purposeful way, with the hashtag #zagging. There’s also a chance to win a trip to Belgium by creating a  #zagging video with content from coworkers' 5-year anniversary Belgium trip. All stories submitted may be featured on NewBelgium.com and the brewery’s Beer Mode App, as well as New Belgium’s social channels.

For more information on the 2015 Beer Digital IQ Index visit http://bit.ly/1DjKTmk. Follow New Belgium on Facebook at Facebook.com/NewBelgium, on Twitter at twitter.com/NewBelgium, or on Instagram at Instagram.com/NewBelgium.

About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s Most Freedom-Centered Workplaces, and a Certified B Corp. In addition to Fat Tire, New Belgium brews ten year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel. Learn more at NewBelgium.com.


Diamond Knot Craft Brewing Releases Fog Bank Fall Ale

Courtesy of Diamond Knot Craft Brewery
Diamond Knot Craft Brewing releases annual fall favorite, Fog Bank Fall Ale, this week
 
MUKILTEO, WA – Fall may be right around the corner, but for the crew at Diamond Knot Craft Brewing, the leaves may as well start falling and the crisp fall days begin. Actually, most Pacific Northwesterners would probably welcome a cool day or two with the recent heat.

Call our release of Fog Bank Fall Ale a sort of cooler-fall-day dance, a way to welcome in all that is rich and wonderful about our evergreen autumns. Fog Bank Fall Ale is definitely considered a taste of fall in a glass. 

In its second year, Fog Bank Fall Ale gives a nod to that fateful day in Crescent Bay and the two-month-long marine salvage that ensued shortly after in 1947. August 13, 1947 proved unforgiving. Fog embraced the Strait of Juan de Fuca when the MV Diamond Knot, loaded with 75 percent of Alaska’s seasonal salmon catch and 100,000 gallons of fish oil, motored on toward Seattle. The fog got the best of the rudimentary navigation tools, and early that morning the Fenn Victory collided with the Diamond Knot, damaging the Diamond Knot enough to cause its sinking in 135 feet of water just off Port Angeles.

“This brew is a great way for us to take a moment to remember the efforts that went into the salvage of the day,” said Sherry Jennings, DK’s chief storyteller. “It’s also a simply fantastic beer. It’s beautiful to look at and the taste is memorable.

Fog Bank Fall Ale hits store shelves in 22-oz. bottles the first week in August and is on tap Aug. 1 at all three Diamond Knot locations – the Brewery & Alehouse and Production Brewery & Taproom, both in Mukilteo; and the Brewpub @ MLT in Mountlake Terrace, as well as your favorite beer-enjoying locations through Washington and Idaho. The Fog Bank season wraps up, just as the 1947 salvage operation did, at the end of October. By then, the reddish amber color will easily reflect the change in foliage and the bursting of maple reds. Just as crisp as those autumn mornings, the Fog Bank Fall Ale has a bright, crisp flavor with a full malty finish. With a mild 5.8% ABV, this seasonal is sessionable and the perfect transition from our summer Blonde Ale to our darker winter brews.

Founded in 1994, Diamond Knot Craft Brewing is a privately held company and Snohomish County’s oldest continuously-operating, independently-owned  brewery. Handcrafted Diamond Knot ales can be found in 12 states, British Columbia and Japan, both in bottles and on draft.  Additionally, Diamond Knot operates three production breweries and two full-service restaurants in Washington; the Brewery & Alehouse in Mukilteo and the Brewpub @ MLT in Mountlake Terrace. Diamond Knot prides itself in providing exceptional craft beer, food and lively experiences, as well as being charitable members of the communities in which it operates.


For more company information, visit diamondknot.com.

No-Li Announces Breweries for the "Kan JamBeeree

Photo courtesy of  Geena Pietromonaco
No-Li Announces Guest Breweries for The 'KAN JamBEERee

Spokane, Wash… Craft Beer. Food. Music. Games. Did we just describe the best day of the summer? Yup!  August 22, 2015, will be the inauguration of what No-Li Brewhouse hopes to become an annual celebration of craft beer culture in Spokane, the ‘KAN JamBEERee! 

I’s have been dotted, T’s have been crossed, and it’s finally time to announce the guest breweries that will be partying in the ‘KAN!

·       Alameda Brewing Co. – Portland, OR

·       Base Camp Brewing Company – Portland, OR

·       Black Raven Brewing Company – Redmond, WA

·       Firestone Walker Brewing Company – Paso Robles, CA

·       Oakshire Brewing – Eugene, OR

·       Payette Brewing Co. – Boise, ID

·       Schooner Exact Brewing Co. – Seattle, WA

Each brewery will be pouring two specialty beers for attendees to enjoy. Though No-Li will reveal the line-up as it gets closer to the JamBEERee, there have been whispers of a possible Thai basil and mango infusion, maybe a cherry hibiscus libation, and, dare we say, a “dreamy” new brew from No-Li themselves!

Local food trucks, live music, Beer-lympics, and a dunk tank (yes, you read that right) top off the festivities that will help make this JamBEERee one for the books!

Stay tuned for the official list of the ‘KAN JamBEERee brews!

About The ‘KAN JamBEERee

Tickets for this beer bash are $20.  Upon entry, attendees will receive 5-4oz taster tokens and have access to 20+ specialty beers (additional drink tickets will be available for purchase).

For details, or to purchase tickets, please visit the No-Li pub or go online to www.bit.ly/nolikanjam.  

More information is also available on the No-Li Brewhouse Facebook page.

Courtesy of No-Li Brewhouse

Monday, July 27, 2015

Redhook Releases False Start Session IPA

Courtesy of Red Hook Brewing Co
REDHOOK FALSE START SESSION IPA IS BACK IN TIME FOR KICKOFF

Crisp, crushable IPA arrives for its second football season, available only in Washington state

SEATTLE – July 27, 2015With football fans pumping up for the start of the college and NFL seasons, Redhook brings one more must-have for your tailgate. False Start Session IPA is a dry-hopped India Pale Ale (IPA) with a bold aroma that provides crisp game-time refreshment that true fans need to keep cheering from kickoff to post-game. While previously only available on draught, fans throughout Washington state can enjoy False Start in 12 ounce bottles, making it the new go-to choice to fill coolers from Spokane to Seattle. 

Courtesy of Red Hook Brewing Co
“We wanted to create a beer that Seattle football fans could enjoy from kickoff to the final whistle, and False Start is the perfect mix of bold flavor and crisp refreshment.” said Nick Crandall, innovation brewer for Redhook Brewery.” 

False Start Session IPA was created with assistance from former Seahawks defensive end Joe Tafoya, who is also the mastermind behind two record-breaking cheers by Seahawks fans at CenturyLink Field, as recorded by officials from Guinness World Records. The official False Start tap handle features an airhorn to celebrate those fans who bring the noise at every game. 
False Start Session IPA Tap Handle - Courtesy of Red Hook Brewing Co
 False Start Session IPA will be available on draught across the Northwest and in bottles throughout Washington state. ABV 4.0 percent, IBU 50. 

Courtesy of Red Hook Brewing Co
 About Redhook
Redhook was born out of the energy and spirit of the early 1980s in the heart of Seattle. While the term didn’t exist at the time, Redhook became one of America’s first “craft” breweries. From a modest start in a former transmission shop in the Seattle neighborhood of Ballard, to the current breweries in Woodinville, Wash., and Portsmouth, N.H., Redhook has become one of America’s most recognized craft breweries.

While Redhook has “grown up” over the past 30 years, one thing has never changed — Redhook is still brewing great beers like ESB, False Start IPA and Audible Ale. Most importantly, Redhook has fun doing it. Redhook beers are available both on draught and in bottles around the country. For more information, visit www.redhook.com.

Twitter and Instagram: @Redhook_Brewery
Facebook:
www.facebook.com/RedhookAleBrewery

Big Gains For Small And Independent Brewers

Courtesy of the Brewers Association
Brewers Association Reports Big Gains
for Small and Independent Brewers
Mid-Year Measurement Reveals Sustained Craft Brewing Industry Growth
 
Boulder, COJuly 27, 2015—The craft brewing industry has continued a strong pace of growth in the first half of 2015, according to new mid-year data released by the Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American craft brewers. American craft beer production volume increased 16 percent during the first half of the year.

From January through the end of June 2015, approximately 12.2 million barrels of beer were sold by craft brewers, up from 10.6 million barrels during the first half of 2014.

“Industry growth is occurring in all regions and stemming from a mix of sources including various retail settings and a variety of unique brewery business models,” said Bart Watson, chief economist, Brewers Association. “The continued growth of small and independent brewers illustrates that additional market opportunities and demand are prevalent, although competition in the sector is certainly growing and the need for brewers to differentiate and produce world class high quality beer is more important than ever.”  
 
Courtesy of the Brewers Association
As of June 30, 2015, 3,739 breweries were operating in the U.S, an increase of 699 breweries over the same time period of the previous year. Additionally, there were 1,755 breweries in planning. Craft brewers currently employ an estimated 115,469 full-time and part-time workers, many of which are manufacturing jobs, contributing significantly to the U.S. economy.

Courtesy of the Brewers Association
 More and more Americans are discovering the joys of enjoying fresh beer produced by their neighborhood brewery. By supporting local, small and independent craft breweries, beer lovers are gradually returning the United States to the system of localized beer production that existed for much of our nation’s history,” added Watson.
Craft brewer definition: An American craft brewer is small, independent and traditional. Small: Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships. Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer. Traditional: A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers.
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®Great American Beer Festival®Craft Brewers Conference & BrewExpo America®SAVOR: An American Craft Beer & Food Experience, AHA National Homebrewers Conference, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.

Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association. Follow us on Twitter.