Courtesy of the Brewers Association |
Brewers in Beervana
Over 11,500 Brewing Professionals and Exhibitors Gathered in Portland
at Craft Brewers Conference from April 14-17
Press Release
Boulder, CO • April 17, 2015—The
Brewers Association (BA)—the not-for-profit trade group representing America’s small and independent craft brewers—has concluded the 32th edition of the
Craft Brewers Conference & BrewExpo America®
(CBC) in Portland, Oregon.
As
the largest industry gathering, CBC brought together more than 11,500
brewing industry professionals and some 600 exhibitors in one of the
biggest beer cities for discussion and dialogue surrounding America’s
craft beer culture. Themes included unity, quality and safety.
Highlights from the 2015 conference include:
2015 Achievement Awards
Three members of the brewing community were recognized and awarded for their dedication and service during the opening session.
·Russell Schehrer Award for Innovation in Brewing:
Steve Dressler, Sierra Nevada Brewing Co.
·Brewers Association Recognition Award:Dave & Diane Alexander, Brickskeller,Washington, D.C.
·F.X. Matt Defense of the Industry Award:
Brook Bristow, South Carolina Brewers Guild
Other notable takeaways from this year’s CBC include:
.Simon Sinek Keynote: In his address to CBC attendees, Sinek focused on themes
from his most recent publication, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, which addresses how to create conditions where people can be creative and feel safe enough to take chances.
·Introduction of Beer Server Training for Brewpubs: Developed by the BA’s brewpub
server training manual subcommittee and collaborative author Laura Lodge,
this manual focuses on best practices for developing a knowledgeable staff including hiring, training and retaining great people.
·CBC Symposium Ales:
The BA collaborated with the Oregon Brewers Guild on this
year's commemorative beer. With Oregon home to so many craft breweries,
the guild opted to brew six different commemorative beers representing
the coast, central Oregon, the Willamette Valley, and Portland proper
(with three from the latter). Each beer was
a collaboration among breweries from the given area, while a variety of
industry suppliers provided the ingredients and packaging.
·Craft Brewers Reach Record Volume Share of Marketplace:
CBC
also saw the BA release a full, extensive analysis of 2014 data on U.S.
craft brewing growth. For the first time ever, craft brewers reached
double-digit (11 percent) volume share
of the marketplace. The state of the industry presentation is available
in the
CBC Media Kit. The full 2014 industry analysis will be published in the May/June 2015 issue of
The New Brewer.
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small
and independent American
brewers, their beers and the community of brewing enthusiasts. The
Brewers Association (BA) represents more than 70 percent of the brewing
industry, and its members make more than 99 percent
of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great
American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠:
An American Craft Beer & Food Experience,
AHA National Homebrewers Conference,
National Homebrew Competition and American
Craft Beer Week®. The BA publishes
The New Brewer magazine and its Brewers
Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.
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